How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 22.06.2025 06:37
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
A reservoir of gold lies hidden in Earth’s core. Scientists say it’s leaking - CNN
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
The Largest Black Hole Jet Ever Found Is 3 Times the Size of the Milky Way - The Daily Galaxy
Perception
Price
Good marketing is doing this well.
Place
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.